I’m not much of a shopper.
Never have been. I get the
typical replacement stuff like socks, underwear, another pair of shoes as
needed, but that’s about it. Last year I
made a rare significant clothing purchase in that I bought two suits for the
first time in about 15 years. Because of
my long-ingrained aversion to shopping, I’ve kept some distance from this
“retail apocalypse” that’s ravaged the United States in recent years. I see it of course; with the vacant box
stores, half rented strip malls and the lonely, empty commercial business
districts found throughout. Perhaps I’m an
unwitting accomplice to killing American retail with my shopping habits, or
lack thereof, though I’m sure there’s plenty of blame to go around. Mr. Bezos?
Not long ago a close friend of mine was celebrating a
milestone birthday. We’ve known each
other since junior high and I wanted to find something that was original and
meaningful as a gift. He’s at a stage in
life where he doesn’t need much, and since I was a little lean in coming up
with interesting ideas, I decided to take a stroll through the Crystal Mall in
Waterford, Connecticut in hopes of finding something that would catch my eye. I didn’t go there with terribly high
expectations. Crystal Mall seems to
disproportionately cater to those a bit younger than me, with a surfeit of
stores carrying sneakers, New England Patriots merchandise (will this team ever go away?), and a slew of products sporting
a marijuana leaf on it. Back in 1984,
the year the Crystal Mall opened, I would have been right in my element; likely
with a part time job in one of the stores after school. These days I probably look like a narc.
The Crystal Mall, like many malls, is situated not far from
the highway where you first pass a vacated Toys “R” Us along the right-hand
side. There’s a large “For Rent” sign
already somewhat faded that’s posted on the edge of the parking lot with the
leasing agent’s details at the bottom.
You don’t get a sense the phone is ringing much in terms of prospective
tenants. The building already looks like
it’s been empty for at least five years, only to be accentuated by the fact
that there are no cars, as in zero, seen in the parking lot. The only presumed activity is from furry little
critters moving in as a result of poor old Geoffrey the Giraffe getting kicked
to the curb. Up the street, Eastern
Mountain Sports (EMS), is in the later stages of their liquidation sale. EMS, a Northeastern retailer of about 15 locations,
has never had the catalog business or outdoor accessories to be a mini LL Bean.
Nor do they carry the requisite type of
manly items like firearms, knives and archery equipment to be a full-fledged
outfitter like Cabela’s either. As a
result, they’ve meandered for years as an oversized store selling warm clothing
and overpriced backpacks that can be easily founded elsewhere. Now the squeeze is on. The sale’s been going on for a few months
already and will probably continue indefinitely until the last down vest is
sold. If you’re willing to bother,
there’s actually a small placard posted on the lower right-hand corner of the
front door listing some Frequently Asked Questions. You have to literally crouch down in order to
read them unless you’re less than four feet tall. The gist of the message is two main things:
One, all sales are final; so those polypropylene socks better damn well fit,
and, Two, EMS, at least as a company, is not going out of business in case you
saw this sale as yet another sign of local economic turmoil. Instead, it’s simply
a move to a less expensive location that’s conducive to providing a more intimate,
rewarding shopping experience that you can’t get by ordering online. Where and when they’ll relocate has not been
determined, and while you get a sense that Eastern Mountain Sports has at least
a few vital signs remaining, it’s days of doing business in Waterford are all
but over. I proceed to the mall.
I tend to park on the west side of the mall for no reason other
than habit. It’s actually the least
convenient place for me since the stores that I somewhat like, as well as the
food court, are all on the opposite side of the mall. But I do it anyway. Parking on the west side is easier these days
since the anchor store that once was a Sears remains unrented; so there’s
plenty of spots. Simon, the Crystal
Mall’s corporate parent, acknowledges this cavernous vacancy by offering these
upbeat words: “NEW. NEXT. ON ITS WAY…more shopping, dining and entertainment in
the works.” As to when these happier
times are scheduled to arrive is still anyone’s guess.
It’s hard to decide where to start once you get inside
since, like Eastern Mountain Sports, nearly everything in every store is on
sale. Mind you this is not the Barney’s
Warehouse Sale that supersedes a glorious summer getaway to the Hamptons, even when
the dog days of August make the most refined Manhattanite snappy and
cantankerous. These are permanent
markdowns; at least as permanent as the store remains open. The misspelled “Bleeker Street Slip On” shoe
by Nunn Bush will still be 40% off come Memorial Day -- so there’s no need to
panic. Feeling somewhat relieved that I
didn’t have to attack these markdowns with 5:00 AM Black Friday vigor, I
systematically walked from store to store; going in where I wanted to, passing
by where I didn’t. I started with the
Payless Shoe Store directly across from me.
It was nice to see a Payless Shoe store indoors for a change.
Most of the Payless Shoe Stores that I
knew were often found in ratty, nondescript strip malls, usually wedged between
something like a Jackson Hewitt tax prep office and a shithole buffet. This
store, however, was just one among the 2,100 locations that are planned to be closed
by May. As I walk in, I see that the lone,
middle-aged woman working there was talking on the store’s landline next to the
register. She nodded as I walked in but
didn’t end her telephone conversation on my account. I didn’t care.
I could also tell it was a personal call but I didn’t care about that
either. I didn’t need another pair of
shoes, but since everything was 30-50% off, maybe, just maybe, I could part
with fifteen bucks if, say, a pair of purple Airwalks in a 9½ D just happened
to be waiting for me on the rack. But
those purple Airwalks were not to be found, and as I was about to conclude my quick
visit the clerk hobbled over with one crutch to the aisle I was standing
in. I was the only customer in the store,
perhaps the only one that had been there in the last hour or so. I hadn’t noticed the crutch when I walked in,
but I couldn’t help but think she looked a bit piratesque in the way she
galumphed toward me. I was conflicted
for a moment with the pirate comparison, considering that I could see this
woman was, at least for time being, somewhat disabled; not to mention facing
possible unemployment soon as well. And
yet, the insensitive man that I can sometimes be was still waiting for her to
let out a big loud “Aaaaarrrrrrggggghhhhh”
the way pirates do. The clerk and I made
eye contact, a human thing that’s practically verboten these days. She looked lonely, craving for some kind of
interaction in the windowless cell that would soon cease to be a Payless Shoe
Store. You’d think she’d been in
solitary confinement for the past 23½ hours the way she looked at me. Like I was the prison guard coming to escort
her to the yard for that treasured half hour of sunshine. I wasn’t in the most conversational mood that
day but I would have talked to her for a few minutes. But since this was her turf, I’d let her make
the first move. And yet, all she says
is…
“Do you need any help finding anything?”
“Ah…no, not really…just looking at what you might have in my
size,” I answer, then add, “I see the store’s closing.” I realized after I said it that that probably
wasn’t the best way to propel the conversation.
Kind of like reminding a guy on death row he’s got three days before
receiving his lethal injection.
“Yeah, we’ll probably stay open until the end of May now.”
“Oh…right.”
She then broke off contact and one-crutched her way down the aisle
before she vanished. Perhaps if she put
business aside for just a moment and simply opened up about the weather or anything
else for that matter, I probably would have been a little more responsive. But I was put off by her being so rote and
pedestrian with me despite the huge void she was transmitting. It’s easy to disconnect when the circumstances
look bleak and revert back to what’s familiar, especially while being under
constant surveillance and other demands.
I could have been a little warmer myself, I’ll admit. But
once I confirmed that I wasn’t seriously shopping for shoes, she just shut down
like some beaten down lab rat that’s been subject to constant blaring noise. Then she just disappeared…somewhere. Probably the last I’ll ever see of her.
In the Crystal Mall You Can Buy Dress Clothes from the Prix Fixe Menu |
I go a few doors down, past the Old Navy store and into A&J
All Star Sports. A&J is one of a few
shops in the Crystal Mall that’s a homegrown merchant and not a national
brand. They specialize in sports
memorabilia and various team merchandise. They’ve got some fun things in there,
but much of it comes off as frivolous in an area that’s been in belt-tightening
mode for years. The store changed owners a few years ago and hasn’t felt the
same since. The previous owner was a guy
named Sam who had this refreshing street kid vibe about him despite being
around 55 years old. He showed no restraint
with his language, about the only employee in the whole damn place who gave
themselves license to be unfiltered. For
that alone I always made a point of visiting his store; where one night we had
a wonderfully expletive laden discussion about the tedium of the Super Bowl in
the days leading up to the game. This
was probably five years ago. I don’t
have many therapeutic conversations like this in eastern Connecticut, and it
was a welcome flashback to my days of living in the big city. Nevertheless, Sam had to have seen the writing
on the wall and got out while he could. Can’t
blame him, but it’s too bad he’s gone.
I go inside and there’s a TV mounted upon on the right-hand wall
as you first walk in. It’s set up primarily
for those working behind the counter, less so for the customers, in that they
don’t get batshit bored when things are slow; which is presumably often. Before I can even see the TV, I already
recognize the bombastically urban voice of Stephen A. Smith from ESPN. He’s giving a throaty rant for the umpteenth
time about how Lebron is failing to carry the Lakers and if they could only woo
Anthony Davis in a trade from New Orleans and blah, blah, blah. It was becoming a pretty exhausted subject by
that point in early March, but it’s hard to keep things fresh in the world of 24/7
sports yap. I like Stephen A., I used
to enjoy listening to him on the car radio while covering my sales territory in
the big city. These days I just catch
him sporadically. I stop to watch for a
moment. I’m somewhat mindful that I’m
being completely ignored by the lone individual, not standing, but sitting behind the register staring at
his phone oblivious to everything. As
with Payless, I didn’t really care about being invisible. It wasn’t as if I was seeking out a pair
Milwaukee Bucks tube socks or anything and needed special assistance, but
still. I walk right by the counter and
turn my head in his direction before he finally senses my look to acknowledge
me.
“Hey how ya doin’,” he says still seated.
“Not bad, you?”
“You have a particular team you’re looking for?”
“Oh, I’ve got people who are fans of all kinds of teams” I
say. “Let me look around.”
“No problem.”
Though the store essentially looks the same as it did when Sam
held the reigns, after giving it a harder look it’s clear that there’s less
apparel for sale and simply more…stuff.
It didn’t make sense to me. People like garb, not officially licensed
wine bottle holders or some miniature, New Orleans Saints totem pole thingy for
forty bucks. What happened to the
Yankees jerseys I bought for my boys a few years ago for Christmas? I remember that we actually negotiated on the
price, as if I was buying them from an Algerian souk. When does that ever happen in a mall? Whatever few apparel offerings they had
seemed more like they were to be curated than worn. I
point to the autographed Kristaps Porzingis jersey that’s framed on the
wall. It’s a few weeks out of date since
he had recently been traded from the Knicks to the Mavericks.
No Dahling...That's Not a Slipper, but an Officially Licensed Wine Bottle Holder. |
“Is that now half price,” I ask while gesturing toward the jersey.
“I think it sells for around $350.00,” the guy said, seemingly
unaware of my subtle reference to Porzingis’s new digs.
I wondered if he even knew he’d been
traded. I mean, it was a pretty newsworthy transaction. The kind of thing somebody working in store
like this would be on top of. It was
clear this guy was way too used to not selling much. I exited the store and let him get back to
looking at his phone.
What Dat? Well...It's a Saints Totem Pole Thingy For Around $40.00 |
I walk into the corridor and hear Linda Ronstadt’s rendition of
“Poor Poor Pitiful Me”. It had been a while
since I heard that song – any version of that song for that matter – and was
wondering if they were playing it for my benefit. A little bone for at least giving the Crystal
Mall a slice of my time. I wasn’t ready
to lay my head on the railroad tracks just yet, but I’m sure others were. It wasn’t exactly the kind of song you’d
expect to hear as mall background music; at least not these days, and so I sat
in an unused vending massage chair until the song played out.
I then walked briefly into a Native American “craft” store and
looked at the artificial dreamcatchers that were almost certainly imported from
China. Once again, the woman working
behind the register was talking on the landline about something besides the
store’s faux spiritual motif. There was a large wolf tapestry made out of the
same fabric as a Motel 6 bedsheet hanging in one corner; a radiant aura beamed
from the wolf’s howling head. In the
opposite corner a similar tapestry triumphed a grizzly bear’s primal energy. Grrrrrrrr...
It was about all the bullshit I could
take in a span of 60 seconds. I turned
around and left to the yapping woman’s complete indifference.
Next, I went into the children’s clothing store, Crazy 8. Across the hallway was one of four vacant
storefronts that I counted. That number to
soon double. If my sons were just a
little younger, I could have taken full advantage of their going out of
business sale. Not just that specific
location, but the whole chain, which, along with its parent company Gymboree,
Inc, is folding for good as they file for bankruptcy for the second time. In fact, Gymboree and Crazy 8 have already
officially shut down their websites to commerce, they’re just waiting to dump whatever
inventory that’s left through their stores.
A few doors down, Chico’s, a clothing retailer for women, is completely
absent of customers despite having everything at least forty percent off. Even Victoria’s Secret, which at one time provided
more innuendo than a Melrose Place
season finale, sadly attempts to stave off its mortality K-Mart style: buy two
bras, get the third for free.
I now hear “Stuck in the Middle with You” by Stealers Wheel in the
corridor. No clowns or jokers on either
side of me unfortunately, the place was too empty. The only thing that I was stuck in the middle
with were apathy and boredom.
I enter Spencer’s, the novelty chain of more than 600 locations. I never
knew this store very well since there wasn’t one near where I grew up. That’s not to say where I was raised was too snooty
to have such a place, it’s that we already had a thriving mom and pop
enterprise who had established themselves as the de facto provider of fart
spray. Any national chain moving in on
their turf would likely burn to the ground under mysterious circumstances, or
at the very least have bricks repeatedly thrown through their windows. The world of fake dog shit and cock shaped
bric-a-brac could be pretty unforgiving in the 1980s, and the executives who
ran Spencer’s understood that it would behoove them to set up shop elsewhere. Regardless, Spencer’s had demonstrated in the
past that it can sustain where there’s less competition. But I wonder how Spencer’s makes it these
days, that is, assuming they are still making it. From what I saw in their Crystal Mall
location, I can’t help but think everyone’s out of fresh ideas when a set of ping-pong
balls saying “FUCK” on them sells for $4.99.
Or…for a few dollars more you can buy a bib that reads “I am proof that
Mommy puts out”. There wasn’t anyone working in the store when I came in. The lone employee on duty had stepped out for
a few minutes, so it was a missed opportunity to loot the store and sell
vibrators out of my car from across the local high school. I
decided to take the high road and not steal anything, but then realized that taking
the high road in a place like Spencer’s all but defines irony. When the guy, who was probably around 23 years
old, returned, I asked him about the ping-pong balls. He pulled them high off the rack where he had
to extend himself with the tips of his toes. He was ready to hand them to me but then
hesitated since he could tell I was more curious than serious about buying
them.
“You…ah… want to get ‘em,” he asked rather unsure and
halfheartedly.
“Nah…just hadn't seen these balls before,” I said; and then thought
that if this guy can somehow remain sane enough to keep this job for another 90
days or so, he’d have a good shot at being a manager.
“No worries” he said, extending on his toes again to replace the
item. After hearing “no worries” used a
few other times that day, I had concluded that that was the unofficial moment when
a store employee gladly excused themself from trying to sell you anything;
especially in a store specializing in low-brow falderal like Spencer’s. I got out of there and went to the food
court.
Signs Like This are Ubiquitous in the Crystal Mall |
There were more discounts along the way to the food court, the GNC
and Talbots both having 50% markdowns of different sorts. I reached the food court in the mall. It’s about the only place in the mall where
you still pay full price, if not premium
price. I say premium price since I
somehow paid almost nine bucks for four soft tacos and a small Diet Pepsi at
the Taco Bell there. That seemed high
for Taco Bell, especially when ordering off the basic menu, but I didn’t
squabble over the price. As a result,
however, I did grab more than twice as much “Fire” sauce than needed, as well
as maintained my steadfast commitment of taking restaurant napkins to later be
stashed in the center console of my car.
I scan the place and see what looks like a bunch of hollowed out souls. That pale, blank look of overweight people
ignoring each other but giving their phones full attention. I have
dark thoughts about how this food court could be the next in the long line of
recent mass shootings and make a mental note of where the exits are. Of course it won’t mean a damn thing against
a lethal round from an AR-15, but I still plan for the worst. I hate that I have these thoughts, but I
do. This mall just has the scent of
something awful looming at times, and so I eat quickly despite knowing that
getting killed by a rampaging gunman is still statistically slim.
In the rear of the food court a tall, lean Asian man stands in
front of the Wok Express. The backlit images of saucy, glazed
General Tso’s Chicken above the serving line look scrumptious. The man is standing there with a plate full
of free samples. I can’t tell exactly
what he’s offering, but I can see the toothpicks pointing perpendicularly
upright from the morsels of food. He
forces a smile to any passersby and extends the plate out to them. You can tell he’d rather be doing something
else, but he keeps his game face on. It’s
just his turn for sample duty – way it goes when you work at Wok Express. He seems surprised that he’s not getting as
many takers as one would expect. Even if
it’s only a little cube of moo shu pork or whatever -- it’s still free --
what’s not to love about that? Yet this
is proving to be harder than it should be, and so the man turns toward his Wok
Express cohorts and shrugs his shoulders as if to say…like, what the hell? He
perseveres, keeps handing out his plate to anybody around him but is unable to
generate much interest. He looks back
once more where they gesture to him to keep going…it’s part of the job, do it!
But it’s to no avail, just a few takers even at the height of lunch
hour. I admire the man’s refusal to give
up, though I have no doubt that every time he looks back he’s hoping they’ll
tell him to come in off the floor. He continues to look around, this time making a better effort to make eye contact, but his expression seems to be less about the samples and more about recruiting anyone willing to trade places with him. Still no takers. He then rolls is eyes upwards, as if to count the minutes left in this demoralizing task.
It's bad enough to be in a place that can't sell anything for money. It's ten times worse if you can't even give away your stuff for free. A typical day for a mall on life support. You can almost count the remaining heartbeats on one hand.